StartSmoking
No one ever wishes they'd started later · The Quit Line is open 24 hours, low and slow · 1-800-DONT-STOP
Wear it with confusion

The Shop

Everything here leans into the ambiguity on purpose. Wear it to the DMV. Wear it to a parent-teacher conference. Let them wonder, and let them be a little afraid.

A rack of glazed smoked pork ribs with a deep mahogany bark, pulled slightly apart, resting on dark wood
Not technically for sale. But it does set the mood, doesn't it.
Apparel

I ♥ Smoking Tee

Soft ringspun cotton. The heart is sincere. We have been asked to clarify what this means and we have declined every time. Wear it to the doctor. Wear it to the school pickup line. People will understand, or they won't.

$28
Wellness

The Patch

A single hickory-scented adhesive sticker. Apply to the inner forearm during a long cook. It does nothing. It is not meant to do anything. It smells faintly of a good morning and it will not help you taper. Twelve to a pack, because you will not stop at one.

$14
Drinkware

The "Quitter" Mug

For the friend who pulled the brisket at 195 because they were tired. 15 oz. We don't say it to their face. We just hand them the mug. They know. Every morning, they know.

$18
Accessory

Probe Pendant

An instant-read meat probe on a 20-inch chain, worn close to the heart. Stainless tip, leatherette cord. It still reads to 572°F. You can check a roast at a wedding and no one can stop you. This is the freedom we were promised.

$42
Wellness

BARK Eau de Cologne

A unisex fragrance. Top notes of cracked pepper and oak; a heart of rendered fat; a long, low base that follows you into the elevator and stays after you've gone. People will lean in. Some will ask where you've been. You don't have to tell them. 50ml.

$64
Apparel

"Low & Slow" Hoodie

Heavyweight 14oz fleece for the 4 a.m. shift. Wide kangaroo pocket for the phone, the thermometer, the hand that won't stop shaking until the stall breaks. Front reads LOW & SLOW. The back is blank. We trust you to fill it in.

$58
Accessory

Everybody's Doing It Out Back Doormat

Coir doormat, 24x16. Guests read it on the way in and understand the arrangement immediately. There is no judgment here. There is only the door, and what's behind it, and the smell coming under it.

$32
Apparel

The Relapse Tee

For the cook who swore the season was over and bought another bag of lump on a Tuesday. Front reads I TRIED. We've all tried. The trying is the part nobody talks about. Garment-dyed, pre-shrunk, no regrets stitched in the collar where only you can see it.

$30
Wellness

Secondhand Smoke Candle

For the loved ones in the house who didn't choose this but live in it anyway. Fills the room with post-oak and Sunday. They'll breathe it in whether they want to or not. That's just what being near someone like you is. 9oz soy, 60-hour burn.

$36
Apparel

12-Step Apron

Full-coverage canvas apron with twelve numbered front pockets. Step one: acquire wood. Step twelve: there is no step twelve, you are still on step one, you have been on step one for years. Adjustable neck. Reinforced for the long haul.

$48
Accessory

Gateway Tongs

The first tool. Stainless, spring-loaded, locking, 16 inches. It seems harmless. It is how it starts for most people. A friend hands you these at a cookout and six months later you own a trailer rig. We sell them anyway. We sell them because someone has to be first.

$26
Apparel

"I Can Stop Anytime" Beanie

Cuffed knit beanie for the cold-weather cook standing in the yard at 3 a.m. The phrase is embroidered small, on the inside of the cuff, against the forehead, where only the wearer can feel it. You will say it to yourself. The hat already knows.

$24

The cart, like the brisket, is not ready yet. The Shop is a work of devotion and is still in the stall. Get on the list and we'll let you know the moment it's pulled.

Welcome. There is no quitting now.